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SOCIAL MEDIA
There are entire blogs and websites devoted to social media “how-to’s”, so we’ll just hit the strategy “high points”. To build a strong social media foundation, make sure you are at least doing the following:
CONTENT IS KING: Identify what content is working, how it is working, and what to work on to improve engagements.
Consistent Branding: Your presence on all social media platforms needs to have consistent branding, meaning your accounts should be easily identifiable across all platforms.
Campaigns: It is important to determine how to use social media platforms to promote your career. Some examples of social media campaigns may include, but are not limited to, custom Facebook apps, contests, data collection, and items for YouTube, Instagram, Pinterest, etc.
Ads: Facebook and Google ads are used to target your fans by creating audiences to introduce you to fans of similar musicians and artists, users with parallel interests, and users in geographic areas where there is the greatest opportunity for higher visibility and engagement is important.
Dazed and confused? Talk to us – we can help.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_single_image image=”11194″ img_size=”190×190″ alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”http://www.facebook.com”][/vc_column][vc_column width=”1/2″][vc_column_text]
Facebook is an online social networking service that encourages users to connect with friends, family and other people they know through the sharing of status updates, photos and videos, and messages.[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1457033314251{margin-top: 50px !important;}”][vc_column width=”1/2″][vc_single_image image=”11196″ img_size=”200×200″ alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”http://www.instagram.com”][/vc_column][vc_column width=”1/2″][vc_column_text]
Instagram is an online mobile photo-sharing, video-sharing, and social networking service that enables its users to take pictures and videos, and share them either publicly or privately on the app, as well as through a variety of other social networking platforms.[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1457033306966{margin-top: 50px !important;}”][vc_column width=”1/2″][vc_single_image image=”11197″ img_size=”medium” alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”http://www.linkedin.com”][/vc_column][vc_column width=”1/2″][vc_column_text]
LinkedIn connects the world’s professionals to make them more productive and successful. When individuals join LinkedIn, they get access to people, jobs, news, updates, and insights that help them be great at what they do.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_single_image image=”11199″ img_size=”medium” alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”http://www.pinterest.com”][/vc_column][vc_column width=”1/2″][vc_column_text]
Pinterest is a free website that requires registration to use. Users can upload, save, sort, and manage images—known as pins—and other media content through collections known as boards. Pinterest acts as a personalized media platform. Users can browse the content of others in their feed. Users can then save individual pins to one of their own boards using the “Pin It” button, with boards typically organized by a central topic or theme. Users can personalize their experience with Pinterest by pinning items, creating boards, and interacting with other members. The end result is that the “pin feed” of each user displays unique, personalized results.[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1457033294775{margin-top: 50px !important;}”][vc_column width=”1/2″][vc_single_image image=”11201″ img_size=”210×170″ alignment=”center” onclick=”custom_link” link=”http://www.twitter.com”][/vc_column][vc_column width=”1/2″][vc_column_text]
Twitter is an online social networking service that enables users to send and read short 140-character messages called “tweets”. Registered users can read and post tweets, but those who are unregistered can only read them. Users access Twitter through the website interface, SMS or mobile device app.[/vc_column_text][/vc_column][/vc_row][vc_row css=”.vc_custom_1457033287001{margin-top: 50px !important;}”][vc_column width=”1/2″][vc_single_image image=”11203″ img_size=”medium” alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”http://www.tumblr.com”][/vc_column][vc_column width=”1/2″][vc_column_text]
Tumblr
Tumblr is a microblogging platform and social networking website owned by Yahoo! The service allows users to post multimedia and other content to a short-form blog. Users can follow other users’ blogs, as well as make their blogs private. Many of the website’s features are accessed from the “dashboard” interface, where the option to post content and posts of followed blogs appear.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_single_image image=”11207″ img_size=”medium” alignment=”center” onclick=”custom_link” img_link_target=”_blank” link=”http://www.youtube.com” css=”.vc_custom_1457033118807{margin-top: 0px !important;}”][/vc_column][vc_column width=”1/2″ css=”.vc_custom_1457033278187{margin-top: 50px !important;}”][vc_column_text]
YOUTUBE
YouTube is a video-sharing website that operates as one of Google’s subsidiaries. The site allows users to upload, view, rate, share and comment on video clips, TV clips, music videos, movie trailers and other content such as video blogging, short original videos, and educational videos.[/vc_column_text][/vc_column][/vc_row]